By period
By order
Revenue
$
Cost of goods sold
$
Ad spend
$
Platform fees
$
Shipping costs
$
Other costs
$
Ad spend
$
Other fixed costs
$
Orders
#
Average order value
$
Product cost / order
$
Shipping / order
$
Variable fees
%
Return rate
%
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Overall ROI
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Gross profit
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Net profit
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ROAS
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Profit margin
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🎯
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Interpretation:
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