Your actual CPA
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Enter your ad spend and number of purchases.
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Enter your average order value and costs to find your maximum CPA.
Interpretation: Enter your ad spend and purchases, then your average order value and costs to see if your CPA is profitable.
Your CPA by conversion rate
Add your clicks to see your CPA at each conversion rate.
CPA = ad spend / purchases. Break-even CPA = average order value − product cost − shipping − payment fees: above it, every sale costs you money. The calculation covers the first order only, with no repeat purchase.